Cheryl Ho: Feel The Fear And Do It Anyway

Note: This article is in Cheryl’s own words.

Cheryl Ho, 25

Founder, Moxie Fashion


 Star Profile

  • A young lady who started her own business at the age of 24

  • Passionate, undaunted, conscientious
 Skills and Passion

  • Dance and fashion
  • A good aesthetic eye
 Life Quote

  • Doubt kills more dreams than failure ever did
  • On the difficult days when the world’s on your shoulders, remember that diamonds are made under the weight of mountains

Early Days

I never would have imagined that I would end up as an entrepreneur. All my life, I’ve always loved aesthetically pleasing things, and I guess that’s how my calling for fashion came about. I was studying Real Estate in university, but had no real interest in what I was studying. When I was in Year 2 or 3, I realised that fashion was in my core, and it was something that I could imagine myself pursuing long-term.

In 2015, I graduated and decided to pursue my dreams of a career in fashion. I couldn’t imagine myself doing anything else in the long-term. Unlike many of my schoolmates who found full-time jobs months after graduating, I took up an internship with a fashion company instead and worked my way upwards from there.

Journey to Entrepreneurship

Half a year later, I got a full-time job as a Product Manager in a fashion company in Singapore and gained so much experience. However, after some personal events happened, I decided that life was too short to sit around and not pursue what I really want to do. Life is really short, and every minute of our life should be spent doing something that can bring happiness to not just my own life, but to others as well. So I took a huge leap of faith and quit my full-time job to start working on Moxie.

I hope that through Moxie, a multi-label boutique, I can empower women through fashion. Fashion to me is more than a mere materialistic want. A nice outfit can start your day right and give you the motivation to get through the day with more verve and tackle all the obstacles we might face. We bring in emerging labels around the region that have great potential – great designs, good quality and reasonable prices. Perhaps one day in future, I could bring Moxie to the international arena and go global!


  • Live and let go; we all make mistakes so don’t get too caught up in the small details and focus on the bigger picture
  • 3 most important skills required to be an entrepreneur: resilience, adaptability, and a positive mindset
  • Everything happens for a reason


  Company Profile

Moxie Fashion

  • A multi-label boutique aiming to empower women through fashion; giving them the confidence to chase their dreams
  • You can find Moxie at our online shop or physical shop at Mandarin Gallery #03-23, Singapore

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